Rakesh Raju is Always Looking at Creativity | Casual Connect Video

When talking about ways to improve the discovery of mobile games at Casual Connect Eastern Europe 2014, Rakesh Raju says to “Be in the sweetspot of quality engagement, scalability, and reach.” DOWNLOAD SLIDES Rakesh Raju, president and co-founder of TreSensa, has spent his entire career focused on creativity. He has worked in code, art, product…

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Michaël Peiffert: Sticking With What He Knows | Casual Connect Video

“Success is 50 percent development, 50 percent distribution,” said Michaël Peiffert in his session at Casual Connect Eastern Europe 2014. “Start working on how to market your game the same way you cared about crafting it.” DOWNLOAD SLIDES In 2011, Michaël Peiffert founded his own one-man studio, Mi-Clos Studio, and at the outset, as the sole…

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ClicksMob CEO Chen Levanon on Maximizing User Acquisition Through Affiliate Networks

Chen Levanon, CEO of ClicksMob Inc., spoke about the advantages and misconceptions of affiliate networks, the markets they serve, maximizing user acquisition, and the value of data-driven decisions with Clark Buckner from TechnologyAdvice (they provide coverage content about innovative training games, customer loyalty programs, strategic employee engagement software and much more). You can listen to…

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Maciej Mróz: Preparing for the Cultural Shift | Casual Connect Video

Maciej Mróz shared the experience his team had with growth within the company in his session at Casual Connect Eastern Europe 2014. “So when you grow, things start to break down,” he says. “Obviously it’s not something that happens overnight, but it does, and it’s because you have a successful product, and the product grows in…

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Vladimir Gersl: Challenge Accepted! | Casual Connect Video

Vladimir Gersl discussed the transition from working in a big company to turning indie during his session at Casual Connect Eastern Europe 2014. “Use AAA games rigid processes for vision, budget & planning,” he explained. “But as indie, stay flexible and iterate a lot to find the perfect process that will suit you.” DOWNLOAD SLIDES…

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Julian Runge: “Analytics Matter, but Mainly After Great Game Design” | Casual Connect Video

“Churn prediction works for casual games, or at least for engaged segments within your player base,” Julian Runge explained during his session at Casual Connect Eastern Europe 2014. DOWNLOAD SLIDES “Increasing fun through data is an exhilaratingly cool task and something that nobody relates to data. But the games industry makes it possible!” says Julian…

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Uroš Banješević is All About the Game | Casual Connect Video

Uroš Banješević, together with his co-founder Nenad Tomić, shared the story of their company Mad Head Games during Casual Connect Eastern Europe 2014. “What we were looking for was a one-night stand with the girl called game development, and we ended up married to her”, he says. DOWNLOAD SLIDES Uroš Banješević is the co-founder and…

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Oscar Clark: The Social Interaction Frontier | Casual Connect Video

“Getting found right now really matters,” Oscar Clark explains during his session at Casual Connect Eastern Europe 2014’s Unity Day. “It’s really important. There are more games out there than I can possibly play in my lifetime.” DOWNLOAD SLIDES As evangelist for Everyplay, Oscar Clark considers his work to be the perfect opportunity to share…

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Dmitry Shkolnikov: Synergy Between Mobile and Advertising | Casual Connect Video

Dmitry Shkolnikov provided case studies on ad monetization in his session at Casual Connect Eastern Europe 2014. When it comes to ad monetization, he says,” Be Cool! Monetize with smart mobile ads.” DOWNLOAD SLIDES Dmitry Shkolnikov is the product manager at Mail.Ru Group, where he is responsible for advertising API, custom solutions, and custom audience…

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AVION Checkpoint: Recreating a Childhood Game In-Between a Regular Job

It was 1983; Ivan Mandic was in the second grade, when his father’s friend knocked on the door and came in with something wrapped in a blanket. A small black box with a rainbow, lots of cables, and a cassette player. A few days later, Ivan decided to create his first game. 10 circle(10,10,x), 20 x…

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David Maret: Strike the Right Balance with Games | Casual Connect Video

“The foundation of a sound user acquisition strategy is built around explicit KPIs and rigorous measurement,” David Maret explains. He moderated a panel which discussed lessons on acquiring new players while at Casual Connect Eastern Europe 2014. When a developer friend introduced David Maret to Chartboost, he was immediately impressed with the energy, ambition, and…

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