Motivating Casual Players in An Online Game – Laralyn McWilliams
Seattle 2010 Friday, August 20th, 2010
Many online games rely on leveling up, stat increases, and item unlocking for the carrots that retain players. Sony Online Entertainment launched Free Realms as one of the first, large casual MMOs, and learned a lot in the first year about what motivates casual players to play, return, and spend money. This presentation presents examples of alternative player motivation and progression, using games like Free Realms, Pogo and Farmville for development examples. It includes a methodology that steps you through the usual and some unusual choices in player motivation techniques. It also takes a critical look at how casual games, social games and large brands are innovating in player progression and motivation.
- Laralyn McWilliams, Senior Producer, Sony Online Entertainment
[...] Gamesauce, I recently watched a video about motivating casual players in online [...]