Nikitova is not only one of the first art outsourcing studios in the Ukraine, but is now considered to be the largest game development services company in the Ukraine. They have built up quite the rep sheet with companies such as EA, Activision, Sony, Namco Networks, Oberon Media/Iplay, Trion Networks and Triumph Studios as their clients. Their main activities are not only art and engineering outsourcing for well-known titles, but also creating full games for PC and consoles. With the company prepping up to release a new line of casual downloadable titles themselves and a possible studio in China, we had the pleasure of paying their Kyiv studio a visit and find out how the company is dealing with moving from outsourcing to distributed development, what it’s like to have their own game development academy, befriending China and have a true 50/50 male/female ratio inside the office.
Distributed development > Outsourcing
Outsourcing has become quite the dirty word in Eastern European countries, even though it’s been one of the main livelihoods of most game studios based there. “Most of the studios here, they use outsourcing as help, to stay alive,” VP of Strategy Maxim Zasov says. At Nikitova’s offices, everyone has stopped talking about outsourcing and have started calling their work distributed development instead. “We feel that outsourcing is evolving into a more mature form of development service we see as distributed development,” President and CEO Olya Nikitova adds. “Clients started to realize that treating your development services partner as a part of their team will add a great value to the quality of the product . In certain ways, the team has to feel a sense of belonging.”
Vice president of production Michael Vatsovskiy has enjoyed the use of the word even more. His team has had a great boost in motivation seeing their names actually appear in the credits of some western games they’ve done distributed development on. “We are still something like 7 or 8 years behind software outsourcing,” he admits. “But with distributed development, in a production sense, we are partners now. It’s great for the team’s motivation.”
The Nikitova academy
In 2006, Olya Nikitova decided to open a small game development academy to create more educational opportunities for young people in Ukraine that wanted to explore game development and become a part of an exciting industry. “Introducing something like an academy gives kids a chance to have a choice,” she explains. “If you compare it to the other job markets, game development itself is one of the highest paid industries here.” Nikitova’s academy is currently schooling 30 students at a time, testing people for their aptitude on both art and programming.
“We feel responsible for the lack of support for education in game development field on the government side,” she adds. “We aim to be a good example of a nice place to work, develop yourself and get excellent career growth opportunities.”
If you can’t beat em…
With outsourcing to China becoming popular, even Nikitova is feeling pressure from the East. “They put a lot of money into education, and that counts as government-financed help,” President and CEO Olya Nikitova says. “So, that by itself requires us to be on our toes.” The challenge to keep costs down and retain a high-quality standard has become even bigger, especially since Ukrainian studios lack any kind of government support or quality education for game developers at all.
Aware of the quality of education and work in China, even an Ukrainian company like Nikitova is strongly considering to create a presence in China. The decision to open an office in China within the next six months is already on the table. “There are also advantages here [in the Ukraine] and the cultural connection is much closer to western clients,” Zasov adds. “You don’t compete with China, you just open up there.” The goal is to find a company that can complement their own skills and allow them to create a stronger international organization. “It’s a tendency for outsourcing companies to start and understand that we are stronger together than we are separately.”
Collaboration in Kyiv
According to many Ukranian developers, there appears to be a certain Ukrainian mentality still subconsciously active in the minds of some game studios that sharing information and being collaborative while exchanging ideas and visions is a bad thing. Five years ago, Olya Nikitova and some other developers took the initiative to start an IGDA chapter in Kyiv. “The idea of the IGDA chapter was to bring down those fences between studios and talk to each other to find the benefit,” she explains. “Anything that has a collective origin is always better than being individualistic. That has been my message for over 10 years.”
For Olya Nikitova, it has become clear that in this day and age a collaborative attitude would allow her countrymen and women to achieve greater things than ever before. “You cannot stay by yourself, you need to look around,” she argues. “It’s all about being social. It’s a social environment, a social network: games for everyone.”
Being at the head of her own company for almost 10 years, Olya Nikitova once took the plunge into the game industry after become tired or running a foreign exchange company. “I quickly realized it wasn’t my cup of tea,” she says. “I just like creativity and was looking for an industry that can get me inspired.” Applying her knowledge of how to start and run a business she aimed at game development industry with the goal of becoming a premium services provider and learn from the best game development companies creating best practices in the area game development outsourcing. The desire to learn has stayed with the company throughout its growth and has given Olya Nikitova the possibility to share attracts and fosters more female talent as well. The company possesses almost a 50/50 ratio of women in most of the teams in the company; a rather unseen feat for most western studios. “Being a female, and not being afraid to attract female talent, I have no reservation towards what females can do,” she says. ”The idea was to look at what women do best, because game development is such an abundant area where females can work.”
Olya Nikitova especially noticed the value of a woman’s touch in the growth of her own art department. “Especially on the texture side, certain types of modeling work, certain assets, women flourish, they’re just so good at it,” She says. “They have better eyes and a better sense of color. Intuitively, they’re better on many levels. […] I really like the fact that women want to work in game development and aim to support it on every level.”
Nikitova recently celebrated it’s decade long existence. With one of Kyiv’s largest studios sharing her name, Olya Nikitova aims to move the company forward by letting her employees learn new things, make new new friends, explore opportunities and create their own story in the world of games.