A new way to connect with friends on your mobile game has just been launched in the beta form of Everyplay® by Applifier. This free mobile network allows players to record, replay and share videos of your game replays. It takes community-building to a whole new level with the ability to share what you love with your friends and family. For developers, this is a powerful tool to assist in reach, engagement, and enhancement of the mobile gaming experience. The beta launch was announced at the Unite 2012 conference, hosted by Unity Technologies in Amsterdam this week by Jussi Laakkonen, CEO and Founder of Applifier.
“Word-of-mouth is the most powerful tool for mobile app discovery. Everyplay makes those ‘hey, you got to try this app’ moments shareable by letting users share their own awesome, funny and outrageous gameplay experiences through videos with friends. Mobile phones are the most personal gaming devices ever, and we want to make mobile games just as personal with action replays and video messaging between players,” said Laakkonen.
Jussi Laakkonen is always looking at new ways to experience games. At the IGDA Summit held in conjunction with Casual Connect Seattle 2012, Laakkonen spoke in a panel about ways gamers can get games. With this iOS release, Laakkonen opens the gate for small and medium developers to have a fighting chance in the market.
With Everyplay®, players can discover new games through their favorite source: friends and family. By recording, replaying, and sharing videos instantly, Everyplay’s® social video network creates a more personal gaming experience with deeper connections to other players. Players can choose to work together or get revenge based on the shared video. For developers, this can mean a free way to present their game to possible fans.
Applifier was created with the mission to rise above the user acquisition competition with new methods of cross-promotion. It operates the world’s largest cross-promotion network for social games, promoting games and applications to over 150 million monthly active users on Facebook, web, and mobile. It is also operates Impact, a video advertising platform for games. Applifier is always working on new ways to benefit developers.
To learn more or sign up for the Everyplay® beta, visit www.everyplay.com
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