Who’s playing Social Casino Games? Since game developers and publishers might want to know more about this important and growing games audience, International Game Technology (IGT) has created the US Social Casino Index, based on results from DoubleDown Casino.
DoubleDown Casino boasts over 6 million people playing their games on Facebook online or on mobile devices every month.
For those unfamiliar with the genre, “social casino” refers to games based on traditional casino games such as Poker, Roulette and Slots. Players can bet and win “virtual currency” on these sites as they play these games. A “social casino” offers these games through an online site, and they are played on social networks.
John Clelland, Vice President of Global Marketing at IGT, says, “As the world’s largest virtual social casino, we are always seeking to better understand our players and their preferences. The US Social Casino Index gives the gaming industry a truly detailed look at social casino player preferences for the first time.”
The report finds that the largest group of players is made up of women between the ages of 45 and 55, and they play 30 percent more virtual chips then men in each playing session. Women use, on average, 10 million virtual chips per session compared to only 7.6 million for men.
The five states with the greatest concentration of players are North Dakota, Washington, Oregon, Nevada and Wyoming. Nevada boasts the highest concentration of female players; over 60 percent of players there are women, and for some reason, the highest concentration of men is in West Virginia.
The two states furthest from each other are also farthest apart in terms of mobile usage. Hawaii has the greatest number of players who play using mobile devices, 20 percent more than the average, whereas players from Maine are 25 percent less likely than average to use mobile devices.
And of course, you must be asking yourself – “Who is the luckiest?” Through the first half of the year, players on the west coast came out on top, winning over 1.7 billion virtual chips in jackpots. Players on the east coast won only 790 million virtual chips.
The complete US Social Casino Index is available at http://doubledowninteractive.com/US-Social-Casino-Index.pdf.
IGT is a global leader in casino gaming entertainment, bringing casino player experiences to social, mobile and interactive environments around the world. More information about IGT can be found at IGT.com. For more information about DoubleDown Casino, or to play, go to doubledowncasino.com.Tweet