Europe 2014Video Coverage

Wachtang Budagaschwili: A New Path for Monetization | Casual Connect Video

February 24, 2014 — by Catherine Quinton


Europe 2014Video Coverage

Wachtang Budagaschwili: A New Path for Monetization | Casual Connect Video

February 24, 2014 — by Catherine Quinton

During his session at Casual Connect Europe, Wachtang Budagaschwilli talked about how tech companies can take advantage of the opportunities of offline shopping, where consumers still spend the majority of their money.


Wachtang Budagaschwili is Director of Games Partnerships at TrialPay. TrialPay helps app developers across all platforms monetize, acquire, and engage users. Their value-exchange platform connects millions of customers on desktop and mobile devices to marquee advertisers.

Wachtang Budagaschwili, Director, Games Partnerships, TrialPay

Building the Business

Budagaschwili enjoys advising TrialPay’s partners on their monetiziation and user acquisition strategy across Europe, Russia, the Middle East, and beyond. He feels his entry into TrialPay was facilitated by his experience working with international teams, his skill in speaking different languages, and the success of his previous clients. He considers it essential in his role to always be current with marketing, monetization, and technology.

Over the next two to three years, Budagaschwili expects TrialPay to grow into a monetization microcosm that can deliver the perfect solution for any monetization need of any client. They are doing this by talking directly to clients, asking for their needs and using the client feedback with current market trends to constantly grow and improve.

Budagaschwili in an Affiliate Tactixx Panel 2013

Looking at the game industry as a whole, he sees the biggest impact coming from the movement toward connecting the offline world with virtual current worlds.

Fitting in Time to Play

TrialPay Offerwall on Clumsy Ninja

Budagaschwili occupies his time away from work with a variety of interests, including writing, drawing, making movies, and music. Currently, for his gaming he enjoys Ruzzle, QuizCross, Infinity Blade, and Samurai Siege. Obviously, he enjoys free-to-play games, but to date, his only direct in-app purchase has been for Infinity Blade, although he has used offerwalls many times. His favorite platform to play on is Android, although he most often ends up on iOS on his business phone.

He owns neither PS4 nor Xbox One, saying his console budget ended with PS2. He enjoys playing on it but prefers not to spend the time in front of a screen that console playing requires. His family life and daily routine are simply not compatible with anything but casual games since they are portable and much more affordable.

During Casual Connect Europe, Budagaschwili discussed the amazing opportunities the online-to-offline world has to offer. He maintains this is a major industry that is paving a new path for monetization. TrialPay is excited to share live examples of what this new online-to-offline world looks like and how it can benefit the mobile game industry.



Catherine Quinton