“Free is an incredibly powerful marketing label, as we all know. Long before casual games came along, in fact long before the internet came along, marketers were using this word free and regulators were looking at how they did so”, stated Paul Gardner during his session at the Casual Connect Europe 2015.
Karel Crombecq is a huge believer that “Game design should not take place in your basement, but out there in the wild, as a social interaction between your audience, your friends and your team!” He told his audience at Casual Connect Europe 2015, “If you listen to other people, to strangers and you really listen and you accept their feedback and their critique, your game will be better for it”.
In Dejan Omasta’s session at Casual Connect Europe 2015, Dejan explains what you should know when starting an indie studio, including project management and client communication. He says. “We really try to give 100% of ourselves because this is basically who we are. When you are a small indie studio, you really have to use your strengths”. He further explains, “Splitting between client and indie project is key”.
Justin Wenczka took a look at marketing strategies during his session at Casual Connect Eastern Europe 2014. “Video ads are an obvious choice at the moment, because 53 percent of mobile traffic is now video”, he says. “We found there are above average engagement figures around video content.”
Maciej Mróz shared the experience his team had with growth within the company in his session at Casual Connect Eastern Europe 2014. “So when you grow, things start to break down,” he says. “Obviously it’s not something that happens overnight, but it does, and it’s because you have a successful product, and the product grows in complexity.”
Vladimir Gersl discussed the transition from working in a big company to turning indie during his session at Casual Connect Eastern Europe 2014. “Use AAA games rigid processes for vision, budget & planning,” he explained. “But as indie, stay flexible and iterate a lot to find the perfect process that will suit you.”