App developers are eager to enter the booming Chinese mobile market, but not all are prepared with a fitting strategy, according to Omri Halamish’s Casual Connect Europe address. Omri relates some of what ironSource learned while setting up its Beijing office. “We soon realized that China is very, very different. It starts with basic concepts of life,” he says, “but it goes deeper than this.” For more insights, see the video below.
Join Amon Endt and Bob Christof in their talk from Casual Connect Europe 2015. In their presentation, they highlighted GamePoint’s successes and challenges in bringing a chart-topping social casino web game to mobile. Amon expressed, “As a game developer, it is either go mobile or die because the shift of consumers. On the other hand, you need to self publish or die because if you let someone else produce your game, you don’t have the data you need for development and improvements.”
Leonard Frankel presented tweaks that could boost already solid games’ monetization, engagement or retention at Casual Connect Europe 2015, using games from the Indie Prize Showcase as well as Plants vs. Zombies and Candy Crush Soda Saga as examples.
Jeremy Goh, co-founder of IMBA Interactive, explained how better audio can lead to better casual games in his recent Casual Connect Asia speech. To find out more about delivering the audio quality audiences increasingly expect, watch the video below.
Danilo Radojcin explained Eipix’s approach to hidden object puzzle adventure games during his Casual Connect Europe lecture. Developers, including Eipix, have “researched our market and we’ve looked for what our focus group wants us to do, and we’ve created this genre from something that already existed,” he says.
In this presentation from Casual Connect Europe 2015, David Mohr shared some of the challenges and knowledge gained from taking GAMEVIL’s international publishing to the next level. He also talked about why publishers are still ever relevant in our global world. Even with all of our technology, we still need face-to-face time. During his talk, David illustrated, “Cultural differences, time zones, email communication can create a lot of WTF moments. Being present locally and able to do face-to-face removes a lot of anxiety.”
At Casual Connect Europe, Alexey Menshikov shared lessons learned from their interactive streaming for #killallzombies, where spectators can play with Twitch streamers. “We have 100-plus comments that spectators can type and change the gameflow. They can heal players, they can send more zombies, they can switch him to a better weapon or a worse weapon,” Alexey says. For more details and a demonstration, see the video below.
Rob Smith examined the intersection of video games and gambling as part of a panel during Casual Connect Europe 2015. “I think there is that one (real-money) game that’s out there that’s very innovative and is just going to blow everything else away, so I’m excited about that coming through,” he says. For more, see a video of the full panel below.
James Lo detailed Indigo Entertainment’s foray into independent game development with MashUP Tactics, a project following the “games as a service” philosophy during his Casual Connect Asia speech in Singapore. He hopes the GaaS approach will result in a sustained audience: “If [gamers] like it, they’ll stick to it for years and years to come. We want that kind of loyalty. We want that kind of market.” For details on the company’s strategy, see the video below.
Oliver Clark examined the benefits of using ID-based mobile data to find the right users during his Casual Connect Asia 2015 lecture. Oliver advises developers to “capture information that can lead you to make sensible decisions about targeting. Targeting is key.” For more, see the video below.