As a part of their session at Casual Connect Europe 2015, Aurora Klaeboe Berg and Fredrik Fors Hansen spoke about their success Fun Run. Fredrik discussed and broke down the game design decisions behind the hit game Fun Run and requirements for the successful sequel. He explains the most important aspect of Fun Run: “The introduction of multi-player to Fun Run is of immense importance. It adds the valuable outcome, it adds the intense races, you never get bored from it, you get constant challenges, you can strive to hit the leader boards, [and] you you can have the most important of it all – the social aspect, combined with competition”.
Dmitry Terekhin’s presentation at Connect Europe 2015 was chock-full of advice on how to navigate the constant changes in the mobile gaming market. In an industry with constantly evolving trends, Dmitry advises that “if you see any trends in the market, you should be fast to stick to those trends and to make it a part of your strategy”.
In his session at Casual Connect Europe 2015, Fabian Ahmadi explored the opportunities for app developers in the hardcore PC market. Fabian explained, “It’s a very fast growing market and it’s the early days for the apps in the hardcore gaming space. It would be very cool if I could raise some awareness that this market exists. It’s definitely only going to get bigger from where we are today”.
In his session at Casual Connect Europe 2015, Pavel Carpov shared Spooky House Studios‘ experience in designing and developing small games and then bringing them to the top of the AppStore’s charts. One of his favorite practices in development is when they have idea meetings. “It is a weekly meeting of all the team to share their ideas for the new games and also a way for all of the team to participate in game design. You cannot opt out of it. Those with no ideas will be punished”, explained Pavel.
“Free is an incredibly powerful marketing label, as we all know. Long before casual games came along, in fact long before the internet came along, marketers were using this word free and regulators were looking at how they did so”, stated Paul Gardner during his session at the Casual Connect Europe 2015.
Karel Crombecq is a huge believer that “Game design should not take place in your basement, but out there in the wild, as a social interaction between your audience, your friends and your team!” He told his audience at Casual Connect Europe 2015, “If you listen to other people, to strangers and you really listen and you accept their feedback and their critique, your game will be better for it”.
In Dejan Omasta’s session at Casual Connect Europe 2015, Dejan explains what you should know when starting an indie studio, including project management and client communication. He says. “We really try to give 100% of ourselves because this is basically who we are. When you are a small indie studio, you really have to use your strengths”. He further explains, “Splitting between client and indie project is key”.
Justin Wenczka took a look at marketing strategies during his session at Casual Connect Eastern Europe 2014. “Video ads are an obvious choice at the moment, because 53 percent of mobile traffic is now video”, he says. “We found there are above average engagement figures around video content.”