Julian Runge: “Analytics Matter, but Mainly After Great Game Design” | Casual Connect Video

“Churn prediction works for casual games, or at least for engaged segments within your player base,” Julian Runge explained during his session at Casual Connect Eastern Europe 2014. DOWNLOAD SLIDES “Increasing fun through data is an exhilaratingly cool task and something that nobody relates to data. But the games industry makes it possible!” says Julian…

Oscar Clark: The Social Interaction Frontier | Casual Connect Video

“Getting found right now really matters,” Oscar Clark explains during his session at Casual Connect Eastern Europe 2014’s Unity Day. “It’s really important. There are more games out there than I can possibly play in my lifetime.” DOWNLOAD SLIDES As evangelist for Everyplay, Oscar Clark considers his work to be the perfect opportunity to share…

Dmitry Shkolnikov: Synergy Between Mobile and Advertising | Casual Connect Video

Dmitry Shkolnikov provided case studies on ad monetization in his session at Casual Connect Eastern Europe 2014. When it comes to ad monetization, he says,” Be Cool! Monetize with smart mobile ads.” DOWNLOAD SLIDES Dmitry Shkolnikov is the product manager at Mail.Ru Group, where he is responsible for advertising API, custom solutions, and custom audience…

David Maret: Strike the Right Balance with Games | Casual Connect Video

“The foundation of a sound user acquisition strategy is built around explicit KPIs and rigorous measurement,” David Maret explains. He moderated a panel which discussed lessons on acquiring new players while at Casual Connect Eastern Europe 2014. When a developer friend introduced David Maret to Chartboost, he was immediately impressed with the energy, ambition, and…

Jaroslav Stacevic: “A Happy User is a Paying User” | Casual Connect Video

Jaroslav Stacevic talked about the importance of UI during Casual Connect Eastern Europe 2014. “Interface is the handle of the hammer,” he explains. “You need it to use the hammer.” DOWNLOAD SLIDES Jaroslav Stacevic once thought of games only as his hobby, yet today, he is the lead game designer at Nordcurrent, Lithuania’s largest international…

Taras Leskiv: Bringing Digital Education Content to Eastern Europe | Casual Connect Video

Taras Leskiv shares his experience with creating games for children during Casual Connect Eastern Europe 2014. And one of the lessons he has learned is, he says,”Children are the best QA!” DOWNLOAD SLIDES As lead programmer at Nravo Kids, Taras Leskiv loves an intellectual challenge. As an English Language enthusiast, he spends his free time…