Justin Wenczka: A Good Fit for Games | Casual Connect Video

Justin Wenczka took a look at marketing strategies during his session at Casual Connect Eastern Europe 2014. “Video ads are an obvious choice at the moment, because 53 percent of mobile traffic is now video”, he says. “We found there are above average engagement figures around video content.” DOWNLOAD SLIDES Justin Wenczka, the performance advertising…

Rakesh Raju is Always Looking at Creativity | Casual Connect Video

When talking about ways to improve the discovery of mobile games at Casual Connect Eastern Europe 2014, Rakesh Raju says to “Be in the sweetspot of quality engagement, scalability, and reach.” DOWNLOAD SLIDES Rakesh Raju, president and co-founder of TreSensa, has spent his entire career focused on creativity. He has worked in code, art, product…

Michaël Peiffert: Sticking With What He Knows | Casual Connect Video

“Success is 50 percent development, 50 percent distribution,” said Michaël Peiffert in his session at Casual Connect Eastern Europe 2014. “Start working on how to market your game the same way you cared about crafting it.” DOWNLOAD SLIDES In 2011, Michaël Peiffert founded his own one-man studio, Mi-Clos Studio, and at the outset, as the sole…

Julian Runge: “Analytics Matter, but Mainly After Great Game Design” | Casual Connect Video

“Churn prediction works for casual games, or at least for engaged segments within your player base,” Julian Runge explained during his session at Casual Connect Eastern Europe 2014. DOWNLOAD SLIDES “Increasing fun through data is an exhilaratingly cool task and something that nobody relates to data. But the games industry makes it possible!” says Julian…

Oscar Clark: The Social Interaction Frontier | Casual Connect Video

“Getting found right now really matters,” Oscar Clark explains during his session at Casual Connect Eastern Europe 2014’s Unity Day. “It’s really important. There are more games out there than I can possibly play in my lifetime.” DOWNLOAD SLIDES As evangelist for Everyplay, Oscar Clark considers his work to be the perfect opportunity to share…

Dmitry Shkolnikov: Synergy Between Mobile and Advertising | Casual Connect Video

Dmitry Shkolnikov provided case studies on ad monetization in his session at Casual Connect Eastern Europe 2014. When it comes to ad monetization, he says,” Be Cool! Monetize with smart mobile ads.” DOWNLOAD SLIDES Dmitry Shkolnikov is the product manager at Mail.Ru Group, where he is responsible for advertising API, custom solutions, and custom audience…