IGT and Doubledown Casino Reveals the Fastest Growing Segment of Social Casino Players

The latest research from International Game Technology and DoubleDown Casino shows that women make up the fastest growing segment of social casino player, now making up more than one-third of players. This information comes as a follow-up to DoubleDown Casino’s most recent US Social Casino Index, which analyzes social casino player preferences based on the…

Damon Marshall: Native Advertising Formats Adapting to New Devices | Casual Connect Video

At Casual Connect Europe, Damon Marshall announced that SupersonicAds’ engagement-based ad server, Ultra, will now support new ad formats, including non-incentivized ad units, such as video interstitials and static placements, and a variety of native advertising components. This will give publishers an end-to-end platform to deploy a comprehensive ad monetization strategy. Damon Marshall, Vice President…

Jussi Laakkonen: Redefining Applifier Reaps Rewards | Casual Connect Video

At Casual Connect Europe, Jussi Laakkonen announced the opening of Applifier offices in Japan and South Korea. He also released the numbers showing Everyplay’s continuing growth. DOWNLOAD SLIDES Jussi Laakkonen is Founder and CEO of Applifier, the company that helps players discover games and has pioneered cross-promotion on Facebook. With a background in product, Laakkonen…