Formula Wincars: Building a Racing Game Meant for Everyone

Founded in 2013, DragonJam Studios is a newly established Spanish video game studio in Madrid. With a team of 10, they are currently working on their first game, Formula Wincars, an innovative MMO arcade racing game full of adventures and surprises in every circuit. Jesús Luengo, Formula Wincars’ game designer in charge of game mechanics…

Striking the Right Balance: LTV Vs. Burst Campaigns

Harish Thimmappa, vice president of mobile user acquisition of SupersonicAds, has worked on many acquisition and marketing campaigns throughout his career. Prior to joining SupersonicAds, Thimmappa was vice president of sales at Playnomics, a predictive marketing and targeting platform. He was also the director of app advertising sales for InMobi, where he led performance advertising…

LabRATory: The Cheese is Where a Good Game Is… And PR and Marketing

LabRATory is a mobile action puzzle game full of passion, thinking, and lab rats. It is the debut game of Bubo Games, a small, self-funded indie game developing company based in Hamburg, Germany. Born as a student project, LabRATory has been through a long journey to become the game you find in the app stores now. Its creator Bjoern…

Tiny Dice Dungeon: Designed For Fun That Also Happened to Fit a Well-Monetizing Trend


In 2012, James Barnard from the Springloaded studio left the glittering world of AAA game production behind for a life of creative freedom and indie developer dreams. The first five games he made failed to gain any real market traction, so James was surviving on a part-time teaching job while coding almost every minute of…

Lucid Labs’ Roto: How Game Jams Help Students Become Real Game Developers

Lucid Labs is a small indie team based in India, formed by a group of students right after participating in a 24-hour game jam and assuming they had made the best game in the competition. Because of the community feedback and praise from their trainers, they decided to complete the game and make it available to…