THQ Digital UK’s Don Whiteford on big studios going from retail to digital, borrowing brands, and making publishers see money in digital downloadable.
“We looked at Idle Minds, the makers of Pain,” THQ Digital UK’s creative director Don Whiteford tells me when I asked him where he looked for examples of developers that understand digital downloadable games. “They’re listening to the customers, they’re learning and they’re feeding it back to make it an enjoyable experience and keep that…
