Even if you possess the most stunning design, genius developers, a super-engaging idea and a well-developed strategy, a game for a celebrity can still fall flat on its face. Find out Kuulu Interactive Entertainment AG’s secret with Jendrik Pösche at Casual Connect Europe 2015. In his presentation, he advised, “Treat the project as the soul of the company, meaning that everyone has to know what the game is about, has to play the game, has to like the game”. He offered many other key points in making any game, especially when working with celebrities.
This is part one of a two-part interview with David Brevik. David is CEO of Gazillion Entertainment, the company behind the massive online ARPG Marvel Heroes. If you’ve noticed a similarity between the gameplay in Marvel Heroes and Diablo, that’s because David co-founded Condor (later Blizzard North) and helped design Diablo and Diablo II.
Last year, Gazillion rebranded the game as Marvel Heroes 2015. Recently, we asked David about the strategy, about the company’s open approach to PR and about how the company continues to rapidly crank out new content for the game.
Marco DeMiroz moderated a panel on mobile game market investments at Casual Connect Europe. “Really, for a game company starting — getting the funding, getting the user-acquisition model fine-tuned, and also, the main objective is to come up with an awesome game — it’s a huge challenge,” he said. For several perspectives on mobile game investments, see the video below.
In his Casual Connect Europe lecture, Dave Padilla shared some ways indie developers can cut down on stress. “Things are going to go wrong,” he says. “You can’t let it worry you. You can’t let it stop you.” For Dave’s advice, see the video below.
In his Casual Connect Asia lecture, Minoru Yanai said the idea of an “Asian market” for apps and mobile games is a myth. “Asia is all different countries,” he says. “In Taiwan, China and Japan, for example, only a few games are the same in the Top 10.” For his breakdown of strategies specific to Japan, see the video below.
As the moderator of the panel entitled “Putting the Game in Gambling: Opportunities for Game Developers in the Real Money Gambling World” at Casual Connect Europe 2015, Jamison Selby led the way in exploring the potential business possibilities presented by the intersection of the two worlds of gamers and gambling.
Bob Christof and Amon Endt presented at Casual Connect Europe 2015 about GamePoint’s challenges and successes in bringing a chart-topping social casino web game to mobile. One key component was that they had to revamp the game. Bob further explained,”We kept it familiar and didn’t sacrifice any features. . . We did it all from scratch!”
Jero Juujärvi is the founder of Acquire, Engage and Monetize and has worked as a game designer for Nitro Games.
Being a game developer is one of the riskiest jobs you can have. You can have superb execution and create a vast marketing campaign for your game only to realize that all the money spent on user-acquisition, promotion, PR and game launch campaigns did not create an effective enough user base to initiate the viral marketing that would yield those millions of free downloads we so vividly dream of. And we can see the successes happening all around us (Clash of Clans, Angry Birds, Candy Crush Saga).
Casual Connect Asia speaker Dmitry Shkolnikov gave game developers actionable advertising advice during the recent event in Singapore. “Game development is fun, but it’s also a business, and you need to obtain the revenue,” he says. See the video below for an introduction to large user acquisition campaigns.