Creating the Niche Market: How YIX Conquered Early Hurdles (Part 2)

Clark Buckner from TechnologyAdvice.com (they provide coverage on gamification, customer loyalty software, employee engagement platforms and much more) sat down with Jenny Diggles, the president of the new GIF gaming app, YIX. Founded in early 2014, YIX allows users to play with their friends in a manner similar to the popular card game, Apples to Apples (find out more about the game in the…

“Fun Furst” – The New GIF Game YIX (Part 1)

Recently, Clark Buckner at TechnologyAdvice.com (they provide coverage on gamification, customer loyalty software, employee engagement and much more) had the opportunity to sit down for a couple minutes with Jenny Diggles, the president of YIX, the new mobile GIF game. During their conversation, Clark and Jenny were able to discuss the beginnings of the game, the dynamic team behind it, some…

How Social Gaming Operators Can Improve Every Customer Marketing Campaign

Pini Yakuel is co-founder and CEO of Optimove. Optimove’s retention automation platform helps marketers maximize revenues and customer loyalty by automatically personalizing, executing, and evaluating a complete framework of customer-data-driven campaigns. The Web-based software’s unique customer modeling, predictive micro-segmentation, and campaign optimization technologies have already enabled dozens of iGaming and social gaming operators to become…

Skunkwerks Kinetic’s Ian Jardine on Making Games as a Team with no Experience

Since 1999 (the founders are old or, as they say, “seasoned”), Ian Jardine, Craig Martin, Julio Carneiro, Steve Parkes and William Gibson (who provided the story and background) have wanted to get into the game-making business but lacked time, funding, and expertise. By building a successful web application consulting company over the past seven years, they were…

Louis Castle – An Open Source For Inspiration | Casual Connect Video

“It is in the gambling industry’s best business interests to regulate social gaming,” Louis Castle informed his audience at Casual Connect USA 2014. DOWNLOAD SLIDES Louis Castle, the executive, creative, artistic and technical director of Castle Production Services, is extremely busy these days. Since November 2013, he has created two startup companies and is consulting…