App developers are eager to enter the booming Chinese mobile market, but not all are prepared with a fitting strategy, according to Omri Halamish’s Casual Connect Europe address. Omri relates some of what ironSource learned while setting up its Beijing office. “We soon realized that China is very, very different. It starts with basic concepts of life,” he says, “but it goes deeper than this.” For more insights, see the video below.
Join Amon Endt and Bob Christof in their talk from Casual Connect Europe 2015. In their presentation, they highlighted GamePoint’s successes and challenges in bringing a chart-topping social casino web game to mobile. Amon expressed, “As a game developer, it is either go mobile or die because the shift of consumers. On the other hand, you need to self publish or die because if you let someone else produce your game, you don’t have the data you need for development and improvements.”
Leonard Frankel presented tweaks that could boost already solid games’ monetization, engagement or retention at Casual Connect Europe 2015, using games from the Indie Prize Showcase as well as Plants vs. Zombies and Candy Crush Soda Saga as examples.
Jeremy Goh, co-founder of IMBA Interactive, explained how better audio can lead to better casual games in his recent Casual Connect Asia speech. To find out more about delivering the audio quality audiences increasingly expect, watch the video below.
Danilo Radojcin explained Eipix’s approach to hidden object puzzle adventure games during his Casual Connect Europe lecture. Developers, including Eipix, have “researched our market and we’ve looked for what our focus group wants us to do, and we’ve created this genre from something that already existed,” he says.
At his session at Casual Connect Europe 2015, Damian Fijalkowski dives into the structure-building process which is key to structure in a fast-growing development company. Damian provided insight and highlights this process for ThunderBull Entertainment. He says, “In our case, we couldn’t hire highly specialized graphic guys so we had to teach them from the beginning and they just were getting started in the company. That is very good if you build your own team because that makes people more connected with your company”.
In this presentation from Casual Connect Europe 2015, David Mohr shared some of the challenges and knowledge gained from taking GAMEVIL’s international publishing to the next level. He also talked about why publishers are still ever relevant in our global world. Even with all of our technology, we still need face-to-face time. During his talk, David illustrated, “Cultural differences, time zones, email communication can create a lot of WTF moments. Being present locally and able to do face-to-face removes a lot of anxiety.”
Polaris Law Corp. Director Chin Hooi Yen dove into the complexities of venture capital and funding a startup during her lecture at Casual Connect Asia 2015. Learn more about cap tables (which list a company’s shareholders, their percentage of ownership and what types of shares they own), securities laws and other fundraising complexities and walk through some numbers based on a “typical” startup in the video below.
At Casual Connect Europe, Alexey Menshikov shared lessons learned from their interactive streaming for #killallzombies, where spectators can play with Twitch streamers. “We have 100-plus comments that spectators can type and change the gameflow. They can heal players, they can send more zombies, they can switch him to a better weapon or a worse weapon,” Alexey says. For more details and a demonstration, see the video below.