Damon Marshall: Native Advertising Formats Adapting to New Devices | Casual Connect Video

At Casual Connect Europe, Damon Marshall announced that SupersonicAds’ engagement-based ad server, Ultra, will now support new ad formats, including non-incentivized ad units, such as video interstitials and static placements, and a variety of native advertising components. This will give publishers an end-to-end platform to deploy a comprehensive ad monetization strategy. Damon Marshall, Vice President…

Darklings: A Successful Game From a Second Attempt

MildMania is a Turkey-based, self-funded game studio founded in May 2013 by Burkay Ozdemir and Emre Canbazoglu. Their first title Darklings barely made it in the end of November 2013. Making the game was “especially hard in Turkey, where the gaming industry is very small,” Emre recalls. Darklings is a mobile game with “truthfully” unique…

Jussi Laakkonen: Redefining Applifier Reaps Rewards | Casual Connect Video

At Casual Connect Europe, Jussi Laakkonen announced the opening of Applifier offices in Japan and South Korea. He also released the numbers showing Everyplay’s continuing growth. DOWNLOAD SLIDES Jussi Laakkonen is Founder and CEO of Applifier, the company that helps players discover games and has pioneered cross-promotion on Facebook. With a background in product, Laakkonen…