USA 2015Video Coverage

Joe Tartaglia: Demonstrating Leadership in the Mobile Market | Casual Connect Video

October 8, 2015 — by Catherine Quinton

As for brand advertising in mobile, 'Embrace it now!' - Joe TartagliaTweet Me

User acquisition tricks are all the rage. And why not? In order to grow a business in the game development market, growing a large user base is a must. However, there are many other priorities that are just as, if not more, important. The presentation, Left at the Altar Why Focusing Too Much on UA Is a Mistake, was given at Casual Connect USA by Joe Tartaglia. Joe is the VP of Sales and Business Development for Join Joe for a deep-dive session about the growing mobile loyalty space and some case studies of apps that are effectively using rewards in order to retain users. Rewarding your consumers for returning to your app has a stigma to it. Joe countered that, “Loyalty programs have become an every day part of life . . . when you think of simple every day habit like drinking coffee have some sort of reward. It’s just the way it is now.”

USA 2015Video Coverage

An External Perspective on Building SimCity with Leonard Frankel | Casual Connect Video

October 7, 2015 — by Emily Baker


Leonard FrankelMost of us have at least heard of SimCity by EA. It has maintained a position among the top 50 grossing games since its launch. Leonard analyzed why it works, what it does well and where it could perhaps improve from an external perspective. “Adaptive promotions turn playing users into paying users. Offer players promotions based on gameplay achievements,” expressed Leonard Frankel during his talk at Casual Connect USA.

USA 2015Video Coverage

Carl-Arvid Ewerbring: Developing Virtual Reality | Casual Connect Video

October 6, 2015 — by Catherine Quinton

'Presence is the fairy dust of VR.' - Carl-Arvid EwerbringTweet Me

With recent funding, hardware, aquisitions and content development initiatives, the Virtual Reality space is heating up. In a session delivered at Casual Connect USA, Carl-Arvid Ewerbring, Co-Founder and Developer at Resolution Games impressed, “We believe VR has a place in every home.” He explored how more casual, 2D reminiscent games may have a more welcome home in VR than anticipated. He discussed how more lighthearted titles could be the familiar face that makes VR less intimidating to the non-early-adopter and makes the early stages of VR relevant for all family members. The feeling of presence VR delivers is a magical thing for anyone. After all, “Presence is the fairy dust of VR”.

USA 2015Video Coverage

Creating a New Reality at MediaSpike with Blake Commagere | Casual Connect Video

October 4, 2015 — by Casey Rock

''Getting to talk all day about VR is hard to beat!' - Blake CommagereTweet Me

Fundraising is incredibly nuanced & stressful.  In his candid talk given at Casual Connect USA, learn how to manage the process of fundraising (and your psychology) at the seed/series A level. The CEO of MediaSpike, Blake Commagere, said, “I jokingly point out that with fundraising you are leveraging not sales skills, you are more leveraging the skills that you used in high school to get your fist date . . . You have to convince people that you are this amazing, wonderful, great investment”

USA 2015

Dan Chao: Everyday Something New | Casual Connect

October 1, 2015 — by Catherine Quinton

'We joined this career to make that elusive game that we want to play ourselves.' - Dan ChaoTweet Me

One of the Roundtables at Casual Connect USA called Communication In Your Studio covered questions like: How Do We Get Better? Should We Share More? Whether you are an Indie or a full sized studio, communication is the cornerstone of your business, but how much information should you share? Should you openly share your financials with your staff? Does this information help out or stress out your team? How do you tackle 1 on 1s? One of the leaders of this open discussion was Dan Chao, CEO and Co-Founder of Mastermind Studios. The roundtable also covered tools/methods used to improve in-office communication, getting to the heart of the toughest topics.

USA 2015Video Coverage

Derrick Morton and Why Casual Game Developers Should Think Mobile Last | Casual Connect Video

September 30, 2015 — by Emily Baker


With the likes of King and Supercell dominating today’s mobile games market, together spending an unprecedented $1 billion on marketing to maintain control of half of today’s top grossing apps – how do small developers compete? Combined with skyrocketing player acquisition costs, today’s ‘mobile first’ attitude may not be the best route for indie game developers. Join Derrick Morton, former mobile GM at RealNetworks and current CEO of FlowPlay, at Casual Connect USA as he explored why looking to the same online/web-based environments that launched the casual games industry and taking a ‘mobile last’ approach might be the best solution for small studios. “The desktop is not dead. There is still plenty of money to be made,” Derrick emphasized.

USA 2015Video Coverage

Ehren J. Brav, Entrepreneur with a New Touch | Casual Connect Video

September 30, 2015 — by Catherine Quinton

'You need to provide a great experience once the initial novelty has worn off.' - Ehren J. BravTweet Me

During a lecture given during the Casual Connect USA by Ehren J. Brav, we had the chance to hear about the wearable haptice devices which he views as the next frontier in virtual and augmented reality. As we have already seen, PCs and consoles as well as the newest VR gear already fully engage our eyes and our ears, but our sense of touch is almost totally ignored. Haptic feedback provides users a whole new level of immersion – it provides a ‘sixth sense’ within the game that we could only dream of having in real life. As the founder of OmniWear Haptics, Ehren shared, “It gives you a situational awareness just so far beyond what you’d otherwise have in the game. And haptics allow you to create entirely new senses as well, like if another player is looking at you – these are sensory inputs we can only dream of having in real life!”

Asia 2015Video Coverage

Juan Li: The Importance of Cross-Cultural Understanding | Casual Connect Video

September 29, 2015 — by Catherine Quinton

'It is essential to gain a background in the (Chinese market's) culture and people.' – Juan LiTweet Me

The Chinese mobile market been growing fast and is continuing that growth at an incredible rate. In her session during Casual Connect Asia, Introduction to the Chinese Gaming Culture: Why Your Game Will Not Work, Juan Li, Project Manager for Portal2China explained how game developers can be ready for the Chinese market. Traditions run deep in China and represent a challenge for any outsider due to both the uniqueness and the complexity of these traditions. One thing to keep in mind is that, “Gifting is so important. It is a part of the culture. Exchanging a gift is a way to maintain the friendship.” Without tools and knowledge such as this, one cannot succeed in the Chinese market.

USA 2015Video Coverage

Vincent Martel: Games that Touch People Emotionally | Casual Connect Video

September 28, 2015 — by Catherine Quinton

'We win as a team or lose as a team.' - Vincent MartelTweet Me

At Casual Connect USA, Vincent Martel shared his journey in creating Fated, a VR game by Frima Studios. Throughout the process, leaps and bounds were made but not without mistakes and setbacks. The journey caused the staff at Frima to rethink thier production pipeline. During his presentation, he reflected, “VR is something magical and a brand new medium”. He also suggested to “split your content into manageable chunks” for your audience.

Asia 2015Video Coverage

GameTuner: Session Beta with Leonard Frankel | Casual Connect Video

September 27, 2015 — by Emily Baker

Leonard Frankel is the Head of Business Development at Plarium

Some of Plarium‘s finest game designers gathered to dissect existing games and tune them up – specifically, a few of the games presented at the Indie Prize Showcase here at Casual Connect! We looked into them and found some changes that might improve their monetization, engagement or retention. During his session GameTuner: Session Beta which was given at Casual Connect Asia. Leonard Frankel presented their findings on Pop Puff and Away!, Shaman Showdown, and Vimala Defense WarloardsAs Plarium’s Head of BD, Leonard shared, “If you want to give players a better sense of progression and discovery, you can try to give players a map. It could go vertical, horizontal, or even round as it best fits.” This and many other tips could be applicable to you and your development endeavors.