Michaël Peiffert: Sticking With What He Knows | Casual Connect Video

“Success is 50 percent development, 50 percent distribution,” said Michaël Peiffert in his session at Casual Connect Eastern Europe 2014. “Start working on how to market your game the same way you cared about crafting it.” DOWNLOAD SLIDES In 2011, Michaël Peiffert founded his own one-man studio, Mi-Clos Studio, and at the outset, as the sole…

Julian Runge: “Analytics Matter, but Mainly After Great Game Design” | Casual Connect Video

“Churn prediction works for casual games, or at least for engaged segments within your player base,” Julian Runge explained during his session at Casual Connect Eastern Europe 2014. DOWNLOAD SLIDES “Increasing fun through data is an exhilaratingly cool task and something that nobody relates to data. But the games industry makes it possible!” says Julian…

Oscar Clark: The Social Interaction Frontier | Casual Connect Video

“Getting found right now really matters,” Oscar Clark explains during his session at Casual Connect Eastern Europe 2014’s Unity Day. “It’s really important. There are more games out there than I can possibly play in my lifetime.” DOWNLOAD SLIDES As evangelist for Everyplay, Oscar Clark considers his work to be the perfect opportunity to share…

Dmitry Shkolnikov: Synergy Between Mobile and Advertising | Casual Connect Video

Dmitry Shkolnikov provided case studies on ad monetization in his session at Casual Connect Eastern Europe 2014. When it comes to ad monetization, he says,” Be Cool! Monetize with smart mobile ads.” DOWNLOAD SLIDES Dmitry Shkolnikov is the product manager at Mail.Ru Group, where he is responsible for advertising API, custom solutions, and custom audience…

David Maret: Strike the Right Balance with Games | Casual Connect Video

“The foundation of a sound user acquisition strategy is built around explicit KPIs and rigorous measurement,” David Maret explains. He moderated a panel which discussed lessons on acquiring new players while at Casual Connect Eastern Europe 2014. When a developer friend introduced David Maret to Chartboost, he was immediately impressed with the energy, ambition, and…

Vincent Vergonjeanne: Slowly Recruit Top Talent Only | Casual Connect Video

When it comes to the challenge of online games, Vincent Vergonjeanne offered this advice to his audience at Casual Connect Eastern Europe 2014: “Get your priorities straight. Understanding your retention is the one key to the long term success of your online game.” DOWNLOAD SLIDES “Creating games is the most complete form of expression that…