Julian Runge: “Analytics Matter, but Mainly After Great Game Design” | Casual Connect Video

“Churn prediction works for casual games, or at least for engaged segments within your player base,” Julian Runge explained during his session at Casual Connect Eastern Europe 2014. DOWNLOAD SLIDES “Increasing fun through data is an exhilaratingly cool task and something that nobody relates to data. But the games industry makes it possible!” says Julian…

Oscar Clark: The Social Interaction Frontier | Casual Connect Video

“Getting found right now really matters,” Oscar Clark explains during his session at Casual Connect Eastern Europe 2014’s Unity Day. “It’s really important. There are more games out there than I can possibly play in my lifetime.” DOWNLOAD SLIDES As evangelist for Everyplay, Oscar Clark considers his work to be the perfect opportunity to share…

Dmitry Shkolnikov: Synergy Between Mobile and Advertising | Casual Connect Video

Dmitry Shkolnikov provided case studies on ad monetization in his session at Casual Connect Eastern Europe 2014. When it comes to ad monetization, he says,” Be Cool! Monetize with smart mobile ads.” DOWNLOAD SLIDES Dmitry Shkolnikov is the product manager at Mail.Ru Group, where he is responsible for advertising API, custom solutions, and custom audience…

David Maret: Strike the Right Balance with Games | Casual Connect Video

“The foundation of a sound user acquisition strategy is built around explicit KPIs and rigorous measurement,” David Maret explains. He moderated a panel which discussed lessons on acquiring new players while at Casual Connect Eastern Europe 2014. When a developer friend introduced David Maret to Chartboost, he was immediately impressed with the energy, ambition, and…

Vincent Vergonjeanne: Slowly Recruit Top Talent Only | Casual Connect Video

When it comes to the challenge of online games, Vincent Vergonjeanne offered this advice to his audience at Casual Connect Eastern Europe 2014: “Get your priorities straight. Understanding your retention is the one key to the long term success of your online game.” DOWNLOAD SLIDES “Creating games is the most complete form of expression that…

Laurent Lavigne: Moving People with Conscious Games | Casual Connect Video

During Laurent Lavigne’s lecture at Casual Connect Eastern Europe 2014, he explained, “We never stopped working on the gameplay until two weeks before the launch!” DOWNLOAD SLIDES Laurent Lavigne started his career working on Hollywood blockbusters including Mission Impossible 3, The Matrix movies, and Transformers. After 15 years in Hollywood, in June 2008, he founded…