Marco DeMiroz moderated a panel on mobile game market investments at Casual Connect Europe. “Really, for a game company starting — getting the funding, getting the user-acquisition model fine-tuned, and also, the main objective is to come up with an awesome game — it’s a huge challenge,” he said. For several perspectives on mobile game investments, see the video below.
In his Casual Connect Europe lecture, Dave Padilla shared some ways indie developers can cut down on stress. “Things are going to go wrong,” he says. “You can’t let it worry you. You can’t let it stop you.” For Dave’s advice, see the video below.
In his Casual Connect Asia lecture, Minoru Yanai said the idea of an “Asian market” for apps and mobile games is a myth. “Asia is all different countries,” he says. “In Taiwan, China and Japan, for example, only a few games are the same in the Top 10.” For his breakdown of strategies specific to Japan, see the video below.
As the moderator of the panel entitled “Putting the Game in Gambling: Opportunities for Game Developers in the Real Money Gambling World” at Casual Connect Europe 2015, Jamison Selby led the way in exploring the potential business possibilities presented by the intersection of the two worlds of gamers and gambling.
Bob Christof and Amon Endt presented at Casual Connect Europe 2015 about GamePoint’s challenges and successes in bringing a chart-topping social casino web game to mobile. One key component was that they had to revamp the game. Bob further explained,”We kept it familiar and didn’t sacrifice any features. . . We did it all from scratch!”
Casual Connect Asia speaker Dmitry Shkolnikov gave game developers actionable advertising advice during the recent event in Singapore. “Game development is fun, but it’s also a business, and you need to obtain the revenue,” he says. See the video below for an introduction to large user acquisition campaigns.
The Social Casino industry changes rapidly, and developers need a strong understanding of the market to make an impact, Elad Kushnir explained in his Casual Connect Europe 2015 lecture. “In 2014, the (social casino) niche generated $2.84 billion of revenue,” he says. For more figures on social casino’s performance, see the video below.
Olga Khomenko gave tips on monetization with HTML5 to a Casual Connect Europe audience. “There are like 7 billion mobile subscriptions around the world,” she said — and HTML5 is a major way to get your games onto mobile browsers. For more reasons to consider HTML5, see the video below.
Katherine Bidwell described how she creates handmade art and models for State of Play Games during her Casual Connect Europe lecture. “Making things by hand helps break down the wall between intention and final artwork,” she says. “The work feels more human.” Watch her presentation below.