At the recent event in Singapore, Casual Connect Asia 2015, Yiwei P’ng reflected on the whirlwind of events that led to how Tiny Guardians came to be. There were things that went right and some things that went wrong. “It’s actually quite scary when you prototype something to be fun, and it turns out not to be fun.”
Dmitry Terekhin’s presentation at Connect Europe 2015 was chock-full of advice on how to navigate the constant changes in the mobile gaming market. In an industry with constantly evolving trends, Dmitry advises that “if you see any trends in the market, you should be fast to stick to those trends and to make it a part of your strategy”.
It is the year 2015 and some may be wondering: Where is my hoverboard? In his session entitled “Back to the Future! Gaming Startups Then and Now”, Valdimir Funtikov reflected on the fact that the future is different than we may have expected, but it is still exciting. Join him as he takes a look back at his startup days and examines what it would be like to do it all again in 2015. “If I were creating a startup today, I would still choose to produce mobile games”, Vladimir Funtikov revealed at the Casual Connect Europe 2015 conference in Amsterdam.
In his session at Casual Connect Europe 2015, Fabian Ahmadi explored the opportunities for app developers in the hardcore PC market. Fabian explained, “It’s a very fast growing market and it’s the early days for the apps in the hardcore gaming space. It would be very cool if I could raise some awareness that this market exists. It’s definitely only going to get bigger from where we are today”.
In his session at Casual Connect Europe 2015, Pavel Carpov shared Spooky House Studios‘ experience in designing and developing small games and then bringing them to the top of the AppStore’s charts. One of his favorite practices in development is when they have idea meetings. “It is a weekly meeting of all the team to share their ideas for the new games and also a way for all of the team to participate in game design. You cannot opt out of it. Those with no ideas will be punished”, explained Pavel.
“Make your game easy to play, but hard to master”, explained Mike Swanson during his session at Casual Connect Europe 2015. He shared his experiences with the audience in managing game production and designs while striving to appeal to different player types on Age of Empires Online and the upcoming Game of Thrones from Bigpoint Entertainment. Ease of entry (also known as the funnel) is intrinsic in hooking a player. He states, “Keeping this funnel really crisp coming in is key. It doesn’t matter how big the game is”.
In Dejan Omasta’s session at Casual Connect Europe 2015, Dejan explains what you should know when starting an indie studio, including project management and client communication. He says. “We really try to give 100% of ourselves because this is basically who we are. When you are a small indie studio, you really have to use your strengths”. He further explains, “Splitting between client and indie project is key”.
At Casual Connect Europe 2015, business partners Alina Constantin and Michael Rosel, spoke about what happens after a successful Kickstarter. Their focus is on their game Shrug Island and the way it captures nature and the imagination. To this, Alina said, “The goal from the start of a project that has been built for years, from an animation film, to a story, to interactive media is to connect to the imagination of people in the way that when you were a child, you see the world around you as alive. You go out in nature and it is alive and you can imagine things. The game that we are making right now is based on that feeling and trying to make it into a digital experience”.
During Casual Connect Europe, Andrej Golovkov and Ivan Krechňák spoke about montetization and optimization using data analysis. In reflection of how monetization worked when he first started, Ivan stated, “Companies had their business model based on advertising which was the main income”. It was thought that charging for online games was impossible. Now, there are many possibilities. Andrej gives this advice to companies: “Don’t be afraid to try various programs (of data analysis) in your game”.
At Casual Connect Europe 2015, Brjann Sigurgeirsson spoke about how to be successful in self-publishing. Among the many golden nuggets of advice was this: “If you are very small and you’ve decided to do it yourself, one of the best things you can do is . . . cooperate with companies that are close to you”. He further explains that if you are geographically close, you can meet a lot in order to exchange ideas.