Even if you possess the most stunning design, genius developers, a super-engaging idea and a well-developed strategy, a game for a celebrity can still fall flat on its face. Find out Kuulu Interactive Entertainment AG’s secret with Jendrik Pösche at Casual Connect Europe 2015. In his presentation, he advised, “Treat the project as the soul of the company, meaning that everyone has to know what the game is about, has to play the game, has to like the game”. He offered many other key points in making any game, especially when working with celebrities.
Jero Juujärvi is the founder of Acquire, Engage and Monetize and has worked as a game designer for Nitro Games.
Being a game developer is one of the riskiest jobs you can have. You can have superb execution and create a vast marketing campaign for your game only to realize that all the money spent on user-acquisition, promotion, PR and game launch campaigns did not create an effective enough user base to initiate the viral marketing that would yield those millions of free downloads we so vividly dream of. And we can see the successes happening all around us (Clash of Clans, Angry Birds, Candy Crush Saga).
Rustam Bekmuradov participated in a panel exploring monetization strategies for developers during Casual Connect Europe 2015. “Without UA, it’s incredibly difficult, and a lot of money that goes into a game is not going to get returned,” he said. For more, see the video below.
As part of a developer marketing panel at Casual Connect Europe 2015, Saikala Sultanova discussed all facets of building long-lasting user relations, including opportunities, dilemmas and methods. “There is a marketing mix for a reason”, she commented. “You need to get some of the cross-promos, some of the organic traffic, package your product with lots of features…at the same time, it is very important to include paid traffic.” For more responses from the panel, see the video below.
App developers are eager to enter the booming Chinese mobile market, but not all are prepared with a fitting strategy, according to Omri Halamish’s Casual Connect Europe address. Omri relates some of what ironSource learned while setting up its Beijing office. “We soon realized that China is very, very different. It starts with basic concepts of life,” he says, “but it goes deeper than this.” For more insights, see the video below.
AerServ, the only mobile-first video mediation platform, recently announced the launch of rewarded video for mobile, helping developers monetize their app offerings in a crowded and challenging marketplace. CEO Josh Speyer provides more insight into their offering as well as the growth of video and the mobile games market.
Oliver Clark examined the benefits of using ID-based mobile data to find the right users during his Casual Connect Asia 2015 lecture. Oliver advises developers to “capture information that can lead you to make sensible decisions about targeting. Targeting is key.” For more, see the video below.
Wandrille Pruvot, VP of sales for Asia Pacific at Bee7 Limited, explained how Bee7 leveraged lessons learned from Outfit7’s games like Talking Tom and a network of over 250 million users to understand how to attract, retain and monetize app users during his Casual Connect Asia 2015 presentation. “There’s a lot of money that can be lost, and you have to be sure you have the right monetization tool,” he says. For ways to boost app revenue, see the video and slides below.
James Gwertzman examined how in-game events can help boost monetization and retention in free-to-play games to a Casual Connect Asia audience. “Events are ways to keep your game fresh and interesting and exciting to encourage your players to come back and spend more time in the game,” he says. For tips on setting up in-game events and details on how they can help, see the video below.
In a speech at Casual Connect Asia, Mike Hines analyzed what makes successful in-app purchases. “It turns out there are a handful of things that most of the top 50 do that other games don’t do,” he says. For a quick rundown of what can help a good app succeed, see the video below.